Becky Robinson's new e-book, 31 Days of Twitter Tips, is an excellent introduction to the Twitterverse for anyone confused, like I was, about what the point of the whole thing was.
I mean, really? Who wants to listen to me spew forth my life in 140 character sound bites? Who would find that remotely interesting?
If Facebook was, for me, a virtual class reunion, then Twitter is a virtual water cooler. It's a way to stay in touch, to cross paths with many interesting people through the course of my day, and exchange thoughts in passing. I can overhear intriguing conversations, join in if I choose, or just listen in. I can ask questions, start conversations, and engage with friends. But figuring out the best ways to do this, understanding how to engage, what the difference between sending someone a direct message instead of just @-messaging them, when to retweet and how much to retweet, how often to tweet, how much to automate and if I should even think about automating...blaargh! Too many questions!
Understanding how all this works is what Becky does exceptionally well.
Her book is like 31 little pieces of advice shot from a pneumatic nailer. Each one is a tasty nugget of advice to chew on, swallow, and put to use in about 12 minutes. If you took them one-by-one, you'd be a Twitter expert in about a month.
Some of my favorites?
- Her ideas for how to tweet about previous blog posts (Tip 14).
- Tip 18, about going off-topic to create moments of authenticity which can lead to real connection. This is actually how I connected with Becky, over my desire to do anything but exercise. She came out of nowhere, encouraged me to go for a run that evening, and the next, and then a week or so later I saw she needed encouragement and was able to return the favor.
- Tip 21 describes almost precisely the same workflow I use, with heavy reliance on lists and brief time slices for engagement. I love her suggestion to also widen the field of view periodically and look for serendipitous opportunities for interaction as well, with folks with whom you might not otherwise engage.
- How to automatically tweet your favorite blogger's posts (Tip 26). I'll be setting it up this week!
That's what makes this a wonderful book. You can easily draw from it the pieces you need today, and then return to it again and again when you find your Twitter interactions in need of some recharging. Those pieces that don't seem to fit today may fit later.
Find a tip or two, implement them, and see what results you get.
It's only 12 minutes....